Doing it right on Facebook for Tourism operators

Facebook today is part of any marketing strategy.

Buts what’s involve for a tourism operator such as a Motel or Bed & Breakfast

Did you know that Search engines such as Google are taking account of interaction with social websites and Facebook in its search algorithm and results.

Your Facebook page
This should be a business page not a personal profile.

• Make certain that you list as a motel or accommodation category.
• Have any your customers used “check-in” via Facebook places?
• Obtain a shorter name for your facebook page
  Example: http://www.facebook.com/southcoastpromotions
• Place link to your Facebook Page on your website.
  Examples:
  http://www.mollymookseascapemotel.com.au/
  http://corporate.southcoast.net.au/
• The above also applies to Tourism Events.
  For example http://www.blessingofthefleet.info/facebook

A Facebook feed can also be added to your website
Example: http://www.ulladulla.info/facebook
Feeds are not recommended for front pages, links are fine

Insights
You are able to view and analyse which types of posts are the most popular, monitor fan growth and interaction, see page views and track impressions.

Facebook applications
Apply the reviews applications to your tourism business page. Plus you can also allow  reviews from Tripadvisor and others into your page. There are a vast range of applications that will suit your Tourism Business social marketing needs.

Interaction
Use facebook to communicate with your facebook Fans, add news, an article even a photo at a minimum once a week.  

Book directly from Facebook
There is a direct booking functionality through Facebook by installing your own booking widget, allowing direct access to your booking engine.

Contact us regarding our Facebook Setup service for Tourism Operators.

Tags: Social Media
Posted in Internet, Tourism